"The Art of Floristry & Floristry As an Art"
Art & Flowers
In the eyes of Joseph Massie
Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie is widely regarded as one of Europe’s top botanical artists. Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Liverpool, UK.
Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.
Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed by national, floral design competitions, and aged nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.
Following his national title victory, Joseph took his first steps onto the world stage at Eurofleurs (Belgium, Brussels, ‘08). European success was followed in quick succession by competing at the highly regarded 40th WorldSkills Competition (Calgary, Canada, ‘09) where he became the first and only UK Competitor to ever take home a Bronze Medal, (ranked 3rd Worldwide) in Floristry.
Joseph completed his extraordinary international run by finishing Silver Medal (ranked 2nd in Europe) at Eurofleurs, the European Youth Championships (Manchester, UK) in 2010.
Whilst experiencing humbling international success, his achievements were proudly echoed on home soil, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show (‘09/’10/’11/’12/’13). Joseph is the youngest person ever to achieve this feat.
With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working across ten countries, on a wide variety of art projects including botanical couture, sculptures and installations worldwide.
In January 2015, Joseph returned to his hometown of Liverpool to found his own Studio with a focus on the artistic expression of botanical materials, through sculpture, installation and couture works. The Studio’s work also encompasses set design, floral styling, and consultancy projects.
Joseph is also the Creative Director of our luxury flower studio, Joseph Massie Flowers, and our flower school, Joseph Massie at the UK School of Floristry.
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